Our Core Identity
A comprehensive visual guide
We've created a complete set of design guidelines to ensure consistency over just about every instance of customer contact. The core design elements are the essential visual elements of our brand - our logo, typefaces, color palettes, imagery, and graphics.
Our Logo
Consistency. It's a powerful idea and one that can't be overstated, especially when it comes to our logo and the way we express our name in written copy. Please take a few moments to review the following brief yet very important style direction below. You can download our logo in the downloads section and can learn about our spark further below.
Signature & Spark
Color
Consistent use of color is one of the easiest — and most effective — ways to break through marketing clutter. To rise above the noise. To be a visible needle in a haystack of competing communications.
Our Core Colors
Typography
We’ve selected a type family that gives Walmart a friendly, warm, and real voice:
Myriad Pro.
Our Typeface
Photography
Before we read the words, we see the images. Choose the right images, and you’ll be in the driver’s seat for a positive impression of our brand. Download the Brand Guidelines for more details.
Our Spark
Want to draw attention to a really bright idea? The spark is our graphical shorthand for “Hey, here’s something pretty smart. Think about it.”
How to use the spark